EXPERIENTIAL PRODUCTION
Every Women’s Marathon - 2025
Produced the second annual Every Woman’s Marathon in Scottsdale, AZ—the largest women’s-only marathon in the United States. Oversaw all physical production across the expo, race course, and finish festival, serving as the key liaison between the creative team, fabrication partners, and the client. Initiated and nurtured major sponsorship relationships, including our dairy partner Shamrock, apparel partner Rabbit, and recovery partner Healy. Managed the sourcing, execution, and ordering of all swag items for 5K runners and 20K spectators. Developed and scheduled all event programming—from hair braiding activations and yoga sessions to cheer squad performances, live panels, and musical acts—culminating in a headline festival performance by Grammy-winning artist Sierra Ferrell. Led staffing oversight and on-site team management throughout the event.
The Milk Cup - 2025
Produced the second annual Milk Cup — a national Fortnite tournament and experiential gaming event for MilkPEP, engaging thousands of fans both in-person and online. Led production strategy, creative development, and cross-agency collaboration to deliver a free-play area three times larger than the inaugural event, complete with a milkshake bar, photo experience tunnel, canned milk energy zone, and a custom interactive game designed to celebrate player energy and community.
Every Women’s Marathon - 2024
Produced the inaugural Every Woman’s Marathon in Savannah, GA — the largest women’s-only marathon in the country. Directed cross-functional teams to execute course operations, expo experience, and sponsor activations, while developing strategic brand partnerships and producing the finish-line festival with live entertainment by Natasha Bedingfield.
Milk Cup - 2024
Produced the inaugural Milk Cup — a national Fortnite tournament and experiential gaming activation for MilkPEP, debuting at Comicon LA. Led end-to-end production, creative development, and cross-agency collaboration to launch the brand’s first major gaming presence, featuring a competitive tournament, free-play lounge, custom-built Milk-branded arena, and on-site content capture that engaged thousands of fans and creators both in-person and online.
Milk x New York Marathon Activation
Week-long activation for Milk for the 2023 New York Marathon. Included an expo activation, swag giveaway, cheer squad, shakeout runs, social campaign, OOH boards, and a post-race recovery lounge with live performance by Janelle Monae.
Milk x Chicago Marathon Activation
Week-long activation for Milk for the 2023 Chicago Marathon. Included an expo activation, swag giveaway, cheer squad, shakeout runs, social campaign, OOH boards, and a post-race recovery lounge.
Milk x Denver Marathon Activation
Week-long activation for Milk for the Denver 2023 Marathon. Included an expo activation, swag giveaway, cheer squad, OOH boards, and a post-race recovery lounge.
Milk x Vidcon Fortnite “Zany Zipline” Tournament
Milk created the first of its kind, a Fortnite map based entirely on zip lines, for a tournament at Vidcon 2023. This included our booth for the players and tournament participants, prize giveaways, and an immersive chocolate milk experience.
Milk x Industry Marathon Campaign
Two-and-a-half year long campaign, traveling to 43 nationwide marathons, activating to spread awareness about the 26.2 and EWM campaign. Activated in cities such as Nashville, Pittsburgh, Buffalo, Seattle, Portland, Little Rock, Jacksonville, Fort Lauderdale, Atlanta, Oklahoma City, Seattle, Wichita, Vegas, and many more. Saw marathon activations from the creatiev concept, to the staffing, being on site for the project, and wrap.
Boston 2023 Marathon Activation
Week-long activation partnership with the OOFOS pop-up store. A Twitter-automated vending machine that gave chocolate milk to the consumers to drink as they shopped for shoes.
Milk x Local Shakeout Run Campaign
Two-year-long campaign, hosting “shakeout runs” with local run-clubs nationwide to promote Every Women’s Marathon. Worked with brands like Fleet Feet, Rabbit, and Trailblazers to ensure 200-person turnouts for these 2-mile runs, usually ahead of a city's major marathon. Traveled to and hosted in such cities as Atlanta, Boston, Charlotte, Charleston, Minneapolis, Los Angeles, and many more.