EXPERIENTIAL
Milk x New York Marathon Activation - Producer
Week-long activation for Milk for the 2023 New York Marathon. Included an expo activation, swag giveaway, cheer squad, shakeout runs, social campaign, OOH boards, and a post-race recovery lounge with live performance by Janelle Monae.
Milk x Chicago Marathon Activation - Producer
Week-long activation for Milk for the 2023 New York Marathon. Included an expo activation, swag giveaway, cheer squad, shakeout runs, social campaign, OOH boards, and a post-race recovery lounge.
Milk x Vidcon Fortnite “Zany Zipline” Tournament - Producer
Milk created the first of its kind, a Fortnite map based entirely on zip lines, for a tournament at Vidcon 2023. This included our booth for the players and tournament participants, prize giveaways, and an immersive chocolate milk experience.
Milk x Denver Marathon Activation - Producer
Week-long activation for Milk for the Denver 2023 Marathon. Included an expo activation, swag giveaway, cheer squad, OOH boards, and a post-race recovery lounge.
Milk x Industry Marathon Campaign - Producer
1-year long campaign, traveling to 33 nationwide marathons, activating to spread awareness about the 26.2 and EWM campaign. Activated in cities such as Nashville, Pittsburgh, Buffalo, Seattle, Portland, Little Rock, Jacksonville, Fort Lauderdale, Atlanta, Oklahoma City, Seattle, Wichita, Vegas, and many more.
Boston 2023 Marathon Activation - Producer
Week-long activation partnership with the OOFOS pop-up store. A Twitter-automated vending machine that gave chocolate milk to the consumers to drink as they shopped for shoes.
Milk x Local Shakeout Run Campaign - Producer
Year-long campaign, hosting “shakeout runs” with local run-clubs nationwide to promote Every Women’s Marathon. Worked with brands like Fleet Feet, Rabbit, and Trailblazers to ensure 200-person turnouts for these 2-mile runs, usually ahead of a city's major marathon.
